Subie.tv and Mustang.tv were launched in October of 2006 in an effort to promote HSPN TV by catering to more specific audiences. While HSPN TV showed all kinds of car-related videos, Subie.tv and Mustang.tv were specific channels that featured only HSPN’s Subaru and Mustang content respectively. These new HSPN TV channels were very well received by the Subaru and Mustang communities as they were smaller, more specific sites that the people were more comfortable with. Mustang and Subaru owners would never post on the same forums or be part of the same communities, so why should they view their video content on the same site? The concept was simple, but it worked.
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Company: HSPN Networks, LLC
Database(s): MySQL
Language(s): PHP, CSS
Software: RealityDesign video management system (VMS)
Hosting: RealityDesign dedicated video servers
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